Privacy Policy
INTRODUCTION
Sanderson Construction ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (designwithsanderson.com) or use our services.
Please read this Privacy Policy carefully. By using our website, you consent to the practices described in this policy. If you do not agree with this policy, please do not use our website.
We reserve the right to modify this Privacy Policy at any time. Changes will be posted on this page with an updated "Last Updated" date.
2. INFORMATION WE COLLECT
Personal Information You Provide:
We collect information that you voluntarily provide to us, including:
Contact Information:
• Name (first and last)
• Email address
• Phone number
• Street address
• City and zip code
Project Information:
• Project type (kitchen, bathroom, addition, basement)
• Project details and descriptions
• Timeline preferences
• Budget ranges
• Home square footage
• Current condition descriptions
Communication Preferences:
• Preferred contact method
• Best time to contact
• How you heard about us
Optional Information:
• Photos of your current space (if you choose to upload)
• Additional comments or questions
Information Collected Automatically:
When you visit our website, we automatically collect certain information:
Technical Information:
• IP address
• Browser type and version
• Operating system
• Device type (desktop, mobile, tablet)
• Screen resolution
Website Usage Information:
• Pages visited
• Time spent on pages
• Referring website
• Links clicked
• Date and time of visit
• Geographic location (city/state level based on IP address)
Cookies and Tracking Technologies:
• We use cookies and similar tracking technologies to enhance user experience
• See our Cookie Policy section below for more details
3. HOW WE USE YOUR INFORMATION
We use the information we collect for the following purposes:
To Provide Services:
• Respond to your inquiries and consultation requests
• Schedule in-home consultations in Cary, Apex, Holly Springs, Raleigh, and surrounding areas
• Prepare estimates and proposals
• Communicate about your project
• Provide customer service and support
• Process and complete contracted work
To Improve Our Business:
• Analyze website usage and improve user experience
• Understand customer needs and preferences
• Develop and improve our services
• Conduct market research
Marketing and Communications:
• Send you information about our services (with your consent)
• Share project ideas, design inspiration, and remodeling tips
• Notify you about promotions or special offers
• Request reviews and testimonials after project completion
Legal and Safety:
• Comply with legal obligations
• Protect our legal rights and prevent fraud
• Ensure safety and security of our website and business
• Enforce our Terms and Conditions
4. HOW WE SHARE YOUR INFORMATION
We do not sell your personal information to third parties. We may share your information in the following circumstances:
Service Providers:
• Website hosting and maintenance providers
• Email service providers (for consultation confirmations and follow-ups)
• CRM and database providers (GoHighLevel)
• Analytics providers (Google Analytics)
• Payment processors (if you hire us for services)
• Insurance providers (as required for project coverage)
Subcontractors and Suppliers:
• Licensed subcontractors working on your project (electricians, plumbers, HVAC specialists)
• Material suppliers (only information necessary for order fulfillment)
• Only shared when you have contracted with us for services
Legal Requirements:
• When required by law, subpoena, or court order
• To protect our rights, property, or safety
• To prevent fraud or illegal activity
• In connection with legal proceedings
Business Transfers:
• In the event of a merger, acquisition, or sale of assets
• Your information may be transferred to the acquiring entity
With Your Consent:
• We may share information for other purposes with your explicit consent
• For example, sharing project photos in our portfolio with your permission
5. COOKIES AND TRACKING TECHNOLOGIES
What Are Cookies:
• Cookies are small text files stored on your device when you visit a website
• They help us recognize your device and remember your preferences
Types of Cookies We Use:
Essential Cookies:
• Necessary for website functionality
• Enable basic features like form submissions
• Cannot be disabled without affecting website function
Analytics Cookies:
• Help us understand how visitors use our website
• Provide insights into page views, bounce rates, and user behavior
• Used to improve website performance and user experience
• We use Google Analytics for this purpose
Marketing Cookies:
• Track your activity across websites
• Used to deliver relevant advertisements
• Help measure advertising effectiveness
• May include Facebook Pixel and Google Ads tracking
How to Manage Cookies:
• Most browsers allow you to refuse cookies or delete them
• Browser settings: Look for "Privacy" or "Cookie" settings
• Note: Disabling essential cookies may affect website functionality
• Visit www.allaboutcookies.org for detailed instructions by browser type
Do Not Track:
• Some browsers have "Do Not Track" signals
• Our website does not currently respond to Do Not Track signals
6. THIRD-PARTY SERVICES
Our website may use the following third-party services:
Google Analytics:
• Collects anonymous usage data
• Privacy Policy: https://policies.google.com/privacy
Google Maps:
• Displays service area information
• Privacy Policy: https://policies.google.com/privacy
Facebook/Meta Pixel:
• Tracks conversions from Facebook ads
• Privacy Policy: https://www.facebook.com/privacy
GoHighLevel CRM:
• Customer relationship management system
• Privacy Policy: https://www.gohighlevel.com/privacy-policy
External Links:
• Our website may contain links to third-party websites
• We are not responsible for the privacy practices of external sites
• We encourage you to review the privacy policies of any third-party sites you visit
7. DATA SECURITY
We implement appropriate technical and organizational measures to protect your personal information:
Security Measures:
• SSL encryption for data transmission
• Secure server hosting
• Regular security updates and patches
• Access controls limiting employee access to personal data
• Password protection for databases
Limitations:
• No method of transmission over the internet is 100% secure
• We cannot guarantee absolute security of your information
• You are responsible for maintaining the confidentiality of your login credentials (if applicable)
Data Breach Notification:
• In the event of a data breach affecting your personal information, we will notify you as required by North Carolina law
• We will provide information about the breach and steps you can take to protect yourself
8. DATA RETENTION
How Long We Keep Your Information:
Inquiry Data:
• Contact form submissions: 2 years from submission date
• Email inquiries: 2 years from last contact
• If you do not proceed with services, data may be deleted after 2 years
Client Data:
• Active project information: Duration of project plus 7 years
• Completed project records: 7 years from project completion (as required by NC law)
• Financial records: 7 years (as required by IRS)
• Photos and testimonials: Indefinitely (unless you request removal)
Marketing Data:
• You may opt out of marketing communications at any time
• Upon opt-out, we will retain minimal contact information to honor your request
• Unsubscribed contacts: Retained indefinitely to ensure we don't contact you again
Legal Obligations:
• Some information must be retained longer to comply with legal, tax, or regulatory requirements
9. YOUR PRIVACY RIGHTS
North Carolina Residents:
Under North Carolina law, you have certain rights regarding your personal information:
Right to Access:
• You may request to know what personal information we have collected about you
Right to Correction:
• You may request correction of inaccurate personal information
Right to Deletion:
• You may request deletion of your personal information
• Subject to exceptions (legal obligations, contract performance, etc.)
Right to Opt-Out:
• You may opt out of marketing communications at any time
• Unsubscribe links are included in all marketing emails
Right to Non-Discrimination:
• We will not discriminate against you for exercising your privacy rights
How to Exercise Your Rights:
• Email: samwithsanderson@gmail.com
• Phone: (919) 868-8958
• Mail: 316 Middlecrest Way, Holly Springs, NC 27540
• We will respond to your request within 45 days
California Residents (CCPA):
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):
Right to Know:
• Categories of personal information collected
• Sources of personal information
• Business purposes for collecting information
• Categories of third parties with whom information is shared
Right to Delete:
• Request deletion of personal information (subject to exceptions)
Right to Opt-Out of Sale:
• We do not sell personal information
Right to Non-Discrimination:
• We will not discriminate for exercising CCPA rights
Authorized Agent:
• You may designate an authorized agent to make requests on your behalf
How to Exercise CCPA Rights:
• Email: samwithsanderson@gmail.com with "California Privacy Rights" in subject line
• We will verify your identity before fulfilling requests
European Users (GDPR):
While we primarily serve North Carolina customers, if you are in the European Economic Area, you have rights under the General Data Protection Regulation (GDPR):
• Right to access your personal data
• Right to rectification of inaccurate data
• Right to erasure ("right to be forgotten")
• Right to restriction of processing
• Right to data portability
• Right to object to processing
• Right to withdraw consent
Note: Our services are only provided in the Raleigh-Triangle area of North Carolina. If you are in Europe, you are likely only using our website for informational purposes.
10. CHILDREN'S PRIVACY
Our website and services are not directed to children under the age of 18.
• We do not knowingly collect personal information from children under 18
• If you are under 18, do not submit any personal information through our website
• If we discover we have collected information from a child under 18, we will delete it promptly
• If you believe we have collected information from a child under 18, please contact us immediately at (919) 868-8958
11. MARKETING COMMUNICATIONS
Email Marketing:
• We may send you emails about our services, project ideas, and promotions
• You must opt-in to receive marketing emails
• You can unsubscribe at any time using the link in any marketing email
• Even after unsubscribing, we may still send service-related communications (appointment confirmations, project updates, etc.)
Phone and Text Marketing:
• We will only call or text you if you provide your phone number and consent
• You can opt out of calls/texts at any time by contacting us at (919) 868-8958
• Standard message and data rates may apply to text messages
Social Media:
• If you interact with us on social media, the social media platform's privacy policy applies
• We may use information from social media interactions as permitted by platform policies
12. TESTIMONIALS AND REVIEWS
Request for Reviews:
• After project completion, we may request a review or testimonial
• You are under no obligation to provide a review
• Providing a review is voluntary
Use of Testimonials:
• If you provide a testimonial, we may use it on our website and marketing materials
• We will use your first name and city (e.g., "John K., Cary")
• We will not use your full name or address without explicit permission
• You may request removal of your testimonial at any time
Photos and Videos:
• If you agree to project photos, we may use them in our portfolio
• We will not include identifying information (address, full name) without permission
• You may request removal of photos at any time by contacting us
• Previously published materials may not be retrievable
13. GOOGLE SERVICES
Google Analytics:
• We use Google Analytics to understand website traffic
• Google Analytics collects anonymous information about your visit
• Learn more: https://policies.google.com/technologies/partner-sites
• Opt out: https://tools.google.com/dlpage/gaoptout
Google Maps:
• We use Google Maps to show our service area (Cary, Apex, Holly Springs, Raleigh, etc.)
• Google's Privacy Policy applies: https://policies.google.com/privacy
Google My Business:
• We have a Google My Business profile for local search
• Reviews and interactions on Google are governed by Google's policies
• We do not control information you share on Google platforms
14. CHANGES TO THIS PRIVACY POLICY
• We may update this Privacy Policy from time to time
• Changes will be posted on this page with an updated "Last Updated" date
• Material changes will be communicated via email to active clients
• Your continued use of our website after changes constitutes acceptance
• We encourage you to review this Privacy Policy periodically
15. CONTACT US
If you have questions about this Privacy Policy or our privacy practices, please contact:
Sanderson Construction
316 Middlecrest Way
Holly Springs, NC 27540
Phone: (919) 868-8958
Email: samwithsanderson@gmail.com
Website: designwithsanderson.com
Mailing Address for Privacy Requests:
Sanderson Construction
ATTN: Privacy Inquiries
316 Middlecrest Way
Holly Springs, NC 27540
We will respond to privacy inquiries within 45 days.
16. CONSENT
By using our website or submitting a contact form, you consent to:
• Collection of your personal information as described in this policy
• Use of cookies and tracking technologies
• Processing of your information for the purposes outlined
• Communication from us regarding your inquiry or project
You may withdraw consent at any time by contacting us at (919) 868-8958 or samwithsanderson@gmail.com, subject to legal and contractual obligations.